How do I get started?
Get started by selecting the package that's right for you and clicking "Get Started" on the Sign Up page. Your card won't be charged for the first 7 days while we prepare your campaign. After entering your billing information, you'll be redirected to our Onboarding Form where you can provide details about your campaign, including business demographics and answers to our copywriting questions.
We recommend scheduling a call with us to ensure we're aligned on your goals. Once that's complete, we'll send you a template preview for your approval and provide dashboard login credentials so you can track your campaign's progress.
How many companies do you have in your email database?
Our database contains over 22 million US business email addresses of key decision-makers across the country. We'll help you narrow your target audience based on industry, company size, location, job titles, and other criteria.
Will I have to write the email content myself?
No - you'll receive full-service email copywriting support from our experts. We'll get your approval on the email content before launching your campaign. Our skilled team will craft an email that's perfectly tailored to your business and designed to be effective.
Will I have access to data analytics?
Yes - upon signing up, you'll receive login credentials to monitor your campaign's progress. You can track the number of emails sent, opened, and clicked, and see which specific companies have engaged with your email. You'll also have the option to follow up with these companies through cold calling.
Can you target only local businesses?
Yes - one of email marketing's key benefits is the ability to hyper-target by location. You can target by zip code, distance from a specific location, city, state, county, region, or nationwide. This is especially convenient for businesses in larger cities. Our extensive targeting options allow you to reach your desired audience with precision.
What kind of response can I expect?
Email campaign results vary depending on the offer's appeal. According to our aggregated data, approximately 10% of sent emails are opened by recipients, with a standard deviation of 5%. Of those who open the email, an average of 10% (or 1% overall, with a standard deviation of 0.5%) click on links within the email. For more information on typical email marketing ROI profiles, check out this study. While these are typical results, we've seen campaigns achieve significantly higher engagement rates through continuous optimization and testing.
Can you target B2C audiences?
While we specialize in business email lists, we've had success with B2C products and services as well. This works best when the product aligns with business decision-maker profiles, such as luxury goods or homeowner-related services. For example, high-end real estate, financial services, or premium lifestyle products often resonate well with our business executive audience since they tend to have higher disposable incomes and purchasing power.
How fresh is your data?
We maintain exceptional data quality through rigorous cleaning processes. Our email records undergo thorough validation at least monthly to verify mailbox availability. We continuously update our database with fresh aggregate data from recent campaigns, allowing us to identify and remove inactive or invalid addresses. Additionally, we employ sophisticated bounce tracking to immediately flag and remove problematic addresses. This comprehensive approach to data hygiene helps us maintain exceptionally low hard bounce rates - typically under 2%, well below industry standards. Our commitment to data quality ensures your campaigns reach real, active business contacts.
How many follow-up emails do you send?
We send multiple follow-up emails to each contact, typically one new email per week until they reply or unsubscribe. All follow-up emails are contained within the same thread in the recipient's inbox, making it easy for them to track the conversation. This persistent but measured approach helps maximize response rates by giving prospects multiple opportunities to engage while maintaining a professional cadence. The follow-up emails build on previous messages while introducing new angles and value propositions.
What does "A/B Testing" and "Sequence Automation" mean?
A/B testing lets you run multiple versions of your campaign simultaneously to compare their success rates. This allows you to refine and optimize your campaign over time. With this feature, you can also split your outbound volume across multiple campaigns. Sequence automation refers to creating a series of emails scheduled to go out at specific times. For example, you might schedule emails for day 1, day 7, and day 14. Our gallery provides several examples of this format, which is especially useful when your audience size is limited. Check it out here.
How reliable is your inbox placement?
We partner with leading third-party email service providers to maximize your inbox delivery rate. Our infrastructure partners include well-known providers like Amazon SES, SendGrid, G Suite, and Outlook. We utilize multiple domain names based on your sending volume, with multiple sender profiles configured for each domain. This approach diversifies reputation and maintains human-like, low-volume sending patterns for each sender. Additionally, we leverage automated warmup system which sends and receives emails between real inboxes to build domain reputation and improve deliverability. This helps us typically achieve inbox placement rates between 85-95%.
Can I include my own email list as well?
Unfortunately, our platform only works with email lists that have been thoroughly verified for reliability and low hard bounce rates. We perform approximately 500,000 daily updates to ensure our data remains current.
Do you send all the emails out at one time or is it spread out?
Emails are sent out consistently on a daily basis at a steady hourly rate. This approach maximizes inbox delivery and allows your sales team to effectively handle incoming leads without being overwhelmed.
Why is email marketing inherently cheaper than alternative forms of advertising?
Unlike other advertising platforms like Google, Facebook, and LinkedIn, which are controlled by central authorities and allocate ad space to the highest bidders through auction systems, email is a decentralized protocol that operates differently. The absence of market forces driving up prices in the email space makes it an accessible option for advertisers without requiring high efficiency.
What kind of email templates work well?
In B2B campaigns, casual, intelligent, short, and plain text emails tend to perform best. It's important to avoid using language that may appear spammy, such as all capital letters or excessive exclamation points. Including the recipient's first name or company name in the subject line can significantly increase response rates and help your email stand out as relevant, rather than appearing as bulk email. A colloquial and concise approach is generally most effective, with some exceptions. Check out our collection of copywriting examples here, or read this great blog article on the subject.
Will you send to new contacts each month? Or the same ones over and over?
We send weekly follow-up emails to each contact in your Total Addressable Market (TAM) until they either reply or unsubscribe. Each follow-up email contains unique content and messaging to keep the outreach fresh and engaging. We typically start with a weekly cadence and continuously update your lead list by adding and removing contacts as your TAM expands or contracts. This dynamic approach ensures we maintain consistent outreach to your target audience while respecting opt-outs and maximizing engagement opportunities. Our copywriters craft each follow-up with a different angle and value proposition to increase the chances of connecting with prospects. We process all unsubscribe requests within the regulated 10-day period, so anyone who opts out will not receive any further emails from us.
Can I subscribe for less than 12 months?
We require annual plans because successful email campaigns need proper infrastructure and time to optimize. When you start with us, we purchase and configure dedicated domain names specifically for your campaign. These domains need about a month to properly "warm up" to ensure good deliverability. Additionally, gathering meaningful analytics data takes time - we need several months of data to identify statistically significant trends and make data-driven improvements to your campaign. This methodical approach helps us achieve the best possible results for your investment.